Think Tank Digital x Outdoor #3: the "the retail store of the future" and "connected objects"
Following the success of the first two events mixing the digital and outdoor sports worlds, OSV, Imaginove, and Citia will organize a third meeting to discuss integrating digital strategies and technology into our industry. The Think Tank Digital x Outdoor # 3, will take place on Friday, March 27, at 13:30, in the Eugene Verdun meeting room at Bonlieu Center in Annecy, for a half-day seminar on the retail store of the future. Choice speakers considered to be authorities in the digital and sports industries will be present to explain how new technologies will modify the act of buying, how the retailer/customer relationship will change, how to transform a web visit into an in-store purchase, and many more topics that the Think Tank will address directly.
Program and presentations
As Vice President of Global Retail for Amer Sports and Salomon Business to Consumers, Pascal has created, through his sales and branding expertise, an international network of more than 250 brick and mortar stores and 60 Internet stores. He has a great deal of international experience in retail store management, including e-commerce, and enjoys managing a multi-cultural team to drive change in complex market environments. He will share his vision for the retail store of the future.
For 10 years, Taline Mouradian developed and implemented digital strategies for major brands such as Blédina (Danone), Lacoste, Cartier, Tag Heuer, Salomon, and L'Oréal. Today she is Deputy General Manager at MNSTR. Created in 2010, the digital communications agency designs and creates tools to connect the digital world and the real world through storytelling and activities in the field. Taline will discuss the "brand story x customer experience" at Salomon.
Having earned a Bachelor's degree in Business & Administration at Høgskolen I Østfold in Norway, and a Master's degree in International Business Development from IDRAC Lyon, Davy's research focuses on e-business and the criteria for implementing an efficient cross-channel strategy for BtoC retailers. For the last 5 years he has been in charge of product marketing and innovation within Cegid's Retail Business Unit. Davy manages the Cegid Innovation Store in Lyon and at events. He will talk about integrating new technologies into the retail store of tomorrow.
Thomas Michel-Villaz will discuss web navigation and making an in-store purchase.
An exhibit showcasing connected objects in sports will provide you with the opportunity to discover the Airwave goggle from Oakley, the Symbios Connect helmet from Julbo, the GPS Search watch from Rip Curl, Air Raid headphones by Skullcandy, the X Project Pro video projector by X-Sories, the GoPro Hero 4 Silver Edition, glasses from Recon Instruments, as well as applications such as Ski+ by Lumiplan, and M'Hike by Easy Mountain.
Location: Eugène Verdun room I Bonlieu Center I Annecy (74)
Date & Time: Friday, March 27 I 13:30 to 17:00
Registration is free but required: click here
More information: claire(at)outdoorsportsvalley.org
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